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	<title>Skytap Blog &#187; naming</title>
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		<title>Tips for Renaming a Company</title>
		<link>http://blog.skytap.com/2008/04/tips-for-renaming-a-company/</link>
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		<pubDate>Thu, 10 Apr 2008 14:00:39 +0000</pubDate>
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		<description><![CDATA[Today we renamed the company from illumita to Skytap. We made the decision in December to rename the company because customers couldn&#8217;t pronounce or remember illumita. They&#8217;d also often get it confused with illuminati (http://en.wikipedia.org/wiki/Illuminati) &#8211; not exactly what we were after. So off we went in search of a new name &#8211; here&#8217;s a &#8230; </p><p><a class="more-link block-button" href="http://blog.skytap.com/2008/04/tips-for-renaming-a-company/">Continue reading &#187;</a>]]></description>
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